Pay Per Click - Is it for You?

What is Pay Per Click?



Pay Per Click Advertising is an online advertising format

that enables you to place your advertisements at or near

the top of search engines for your keywords based on the

amount you bid. Imagine that you have built a great website

with relevant keywords, excellent keyword density, perfect

anchor text, and good links back to your site. You now look

on the search engines for your keywords and your site

doesn't show up? What do you do?



Your best bet is to advertise. You could advertise on

television, on the radio, and in news papers but that could

be beyond your budget and it might not be cost effective.

An alternative could be Pay Per Click Advertising.



How to Use Pay Per Click Advertising



You must follow the guidelines for each of the PPC search

engines to format your ads correctly. That is not difficult

to do but it does limit how many words and what kind of

words you may use. It requires you to make your ad well

written with short headlines and limited ad content.



Here are recommendations for making good PPC ads:



Use relevant keywords in your title. You only get a second

or two to catch the searchers attention.



Write your ad specifically for the target audience. They

are the people you want to click through and take some kind

of action. You do not want people clicking your ad that

have no interest in what you are "selling", because they

will just cost you money with no hope of return on your

investment.



Point the ad to a specific page on your site where the

information is relevant to the searcher. Otherwise they

will hit the back key and move on to another site. Many PPC

advertisers just send their viewers to their home page and

wonder why they get poor results. You want the page they

land on to get them to take some kind of action. That may

be to buy something, sign up for your newsletter, or make a

yes or no decision.



Do not use all capitalizations or use exclamation points

in your title. The search engines specifically state not to

do this. They use human editors and your ad can be rejected.



Try to get somewhere in the top five positions so your ad

will show up on the first page of the buyers' search. Often

times there is a great difference in the cost between the

first position and the second position and between the

second position and third position.



After you have gained experience with PPC ads, start

experimenting with changes to your ads and test them to see

if you can get a better return. The big PPC adsvertisers

split test their ads by rotating them to see if small

changes in the wording affect the click throughs.



Where to advertise



The two top places to advertise are Google Adwords and

Yahoo's Overture. MSN appears to be gearing up for a PPC

system similar to Google and Yahoo. Right now they get

their ads from Yahoo.



The Dark Side of PPC



There is, unfortunately, a problem going on with the Pay

Per Click search engines. It is called PPC fraud. PPC fraud

can break your bank account.



PPC fraud is when someone or some group decides to click

on your ad multiple times with no intention except to cost

you money. These can be in the hundreds or thousands of

clicks. They typically use click bots that mimic human

click throughs from various IP Addresses making it hard for

the search engines to recognize what is happening.



Who would do this? It could be a competitor trying to

bankrupt you. It could be an individual or groups trying to

make money from systems similar to Google Adsense. It could

be internet vandals just doing it for kicks.



It doesn't matter who is doing it. It matters that you can

find yourself in a heap of financial trouble.



What you should do is monitor your ads. You should do that

anyway to determine how your campaign is going i.e. are you

getting the return on investment you need, and you should

do it for ad testing. If you sense that click fraud is

happening, immediately suspend your campaign and contact

your PPC engine and let them know about it. You may be able

to get your PPC engine to refund the fraudulent amounts.



Google has stated in their annual report that they may

have to refund PPC fraud and they don't know how much it

will cost them.



This is not meant to scare you away from using PPC. It is

meant to make you aware that it is happening so that you

can approach it prudently.



Conclusion



Pay Per Click when done right can be an effective and low

cost means to draw live paying customers to your web pages

and be a strong tool in your arsenal for making money on

the internet.







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Start your Internet Business/Home Business the right way

and save $3000, $4000 or more.

Get a FREE no nonsense 6 part mini-course here:

http://daily-results.com/start-a-home-business.html

VISIT our site: http://www.daily-results.com